Miller Brewing Test Marketing Shaped Cans; Anheuser-Busch Wants More Contour To Its Cans
October 31, 2001
Miller Brewing, the No. 2 U.S. brewer behind Anheuser-Busch (A-B), is currently test marketing 11.5oz shaped cans for its Genuine Draft brand in southwestern cities including Phoenix, AZ and San Diego, CA. The brewer won't reveal details about the testing, other to say that it has been taking place since this summer.
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