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Innovation Edge

March 12, 2010

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How have new consumer buying patterns affected your efforts at package innovation?

  Comments (1)Post a Comment
Title: Easy opening
By: Sandeep Goyal
Posted: March 22, 2010 8:26 AM
Consumers are happier to open Lay's chips packets in India and so is teh case with KurKure when we desined an easy opening pack during my work at PepsiCo in India, Sandeep Goyal www.packagingconnections.com


 

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