Best Practices and Expert Guidance On the Future of Packaging Innovation

• Understand the change-forces and trend-drivers that have pushed the process of packaging innovation past the tipping point
• Learn the positive economic impact of an open innovation culture that supports being a packaging innovation "leader" vs. a "fast-follower"
• Discover how innovation is affected by centralized, decentralized, and matrix-type packaging departments, and how to innovate effectively within each model
• Gain a clear picture of why package innovation efforts in the future will fail if not supported by a strong understanding of consumer insights
• Identify the most common derailers of innovation and learn how to fend them off on every new product and packaging innovation initiative
• PLUS: Peer-ranked top packaging innovators and overviews of why and how they earned that distinction

Date of Publication: March 2009
Number of pages: 116