PackageDesign07 brought together the most creative minds and talents from the consumer packaged goods producer, retail, and packaging design and supplier communities. Topics of discussion included case examples of award-winning new product and package design projects, collaborative design process tools, color trends and color matching validation, prototyping, sustainable packaging design resources and best practices, package ethnography, and best-case brand and package development and design ideation. The event also featured an opportunity for attendees and the industry at large to provide direct input into a comprehensive project to design and produce a line of new products and packaging for a children's health and wellness campaign by six-time NBA champion Scottie Pippen.

Publication date: January, 2007
Pages: N/A (CD)