TABLE OF CONTENTS

Section 1: The Purchase Decision and Retail Megatrends

Blurring Retail Channels
Purchase Decisions are Made in the Store
Making the Consumer Connection
The Consumer Purchase Decision
Shelf Impact
Visual Contrast
Shelf Placement
Point-of-Purchase Information
Wal-Mart TV
Retail Drivers for Packaging
Megatrends: Drivers of Change for Retail Packaging
Driving Change
Section 1 Key Takeaways

The Retail Surveys – Design

Store Selection for Audits

Mass and Club Stores
Traditional Grocery Retailers – 14 Stores
Organic and Gourmet in Fresh Store Formats – 9 Stores
Drug Stores – DVS, Rite Aid, and Walgreens
Convenience and Gas (C-stores)
Category Concept – Staples, Home Depot, Best Buy, and Golfsmith
Specialty Concept - IKEA

Retail Survey Information
Survey Design
Retail Survey Auditors
Survey Top-lines

Store Layout – What’s New
Category Packaging – What the Auditors Picked (FMOT and More)
The [yellow tail] ® Wine Story – Packaging Made the Difference
Campbell’s Soup – Packaging and Merchandising Organizer Drive Sales
Making the Most of Package Billboard Potential in the Frozen Case
Personal Care Products have Powerful Shelf Impact, Driving Sales
Category Concept Stores
Private Label Overview
Retail – Packaging Issues and Opportunities
Section 2 Key Takeaways

Traditional Grocery
Drug Stores
Mass Merchandisers
Club Stores Convenience Stores
Dollar Stores
Traditional Retailers are Concerned
e-Commerce
Section 3 Key Takeaways

Changing Demographics
Mature Consumers
Packaging and Products for Consumers 50 and Older
Channel Destinations for Matures
Prescription and OTC Opportunities
Differentiating with e-Prescriptions
Boomers are Aging Well and Expensively
Living Single and Smaller
The Second Booming of America
Consumer Shopping Behaviors
Shopping Behaviors – Shopping Modes
Women and Packaging
Consumer Behaviors and the Internet
Section 4 Key Takeaways

1. Wal-Mart Stores, Inc., Bentonville, AR
   Managing Growth at Wal-Mart
   Wal-Mart Consumer Profile
   Wal-Mart Demographics
   Wal-Mart Consumer Attitudes
   Wal-Mart Future Growth
   The Future of Wal-Mart – China is Growing Stronger
   Wal-Mart Going Greener in the United States
2. Carrefour, SA, Paris, France
   Carrefour Expansion Plans, with the Emphasis on China
   Carrefour Retailer Strategy
   Carrefour Private Label Critical to Growth
   
3. Metro AG, Dusseldorf, Germany
   Metro Private Label is the Core of Merchandising
   Metro Store of the Future
4. Tesco PLC, Cheshunt, United Kingdom Private Label is Key to the Tesco Strategy
   Tesco Extra Stores
   Tesco Express
   Tesco Expansion into China
5. Ahold NV, Amsterdam
   Ahold USA, Chantilly, VA
   United States’ Supermarkets
   Private Label at Ahold
   Retailer Expansion Plans – Why Global Retailers are Looking to China for Growth

The Fresh Store Revolution
Whole Foods – Great Taste and Good Nutrition
Trader Joe’s – One of a Kind
Wild Oats
Traditional Retailers Go Fresh
Atlantic & Pacific Tea Co.
H-E-B Grocery, Inc.
Dominick’s Finer Foods
Food Lion
Safeway
Supervalu
Publix Super Markets
Delhaize America
Marsh Supermarkets
Everyone is Adding Organic
Cross-channel Draw of Club Stores
Club Store Shopping Experience
Packaging Formats for Club Stores
Category Concept Stores
On-line Shopping Section 6 Key Takeaways

Packaging for Private Label Packaging – Who Decides?
Supplier Companies
Retail-owned Manufacturers
Member-owned Cooperative
  Daymon Associates
  Nash Finch
Dedicated Manufacturing Companies
  Cott Corp.
Marketing Companies
  Crossmark
CPG Companies as Private Label Suppliers
Private Label 2006 – New Retail Dynamics
Private Label – Retailers Taking Share Mass Merchandisers and Private Label

Wal-Mart, Bentonville AR
Costco Wholesale Corp., Issaquah, WA
Sears Holdings, Hoffman Estates, IL
Target Corp., Minneapolis, MN
  Archer Farms®
  Market Pantry®

Private Label at Traditional Retailers
  The Kroger Co., Cincinnati, OH
    Kroger Private Label Manufacturing
  Safeway, Inc., Pleasanton, CA
    Safeway-owned Manufacturing Operations
Albertson’s, Inc., Boise, ID
Loblaws, Canada
President’s Choice® Product Development at Loblaws
Private Label – What’s Next
Section 7 Key Takeaways

Personal Shopping Assistant
Smart Scales – Simplify Shopping in Fresh Produce Section
Information Terminals – Questions Answered Quickly
Electronic Shelf Labels – Centrally Controlled Electronic Price Tags on Store Shelves
Electronic Advertising Displays – Show Product Information and Videos
RFID Systems at the Metro Supermarket
Commissioning
Warehouse and Logistics
Metro Group RFID Innovation Center
Retailer RFID-enabled Inventory Trials in the United States
United States Retailers evaluating RFID-enabled Systems
More Possibilities for Consumer RFID-enabled Packaging
Smart Packaging on the Horizon
In-store Advertising
    CBS In-store Grocery Network
Section 8 Key Takeaways

Shipping and Display Efficiencies
Mass Customization: Manufacturing and Packaging Suppliers want Innovation and Speed
Retailer Impact of Mass Customization Product Strategies
Marketing Opportunities for Customized Product Strategies
Retailer Sourcing of Products from China
Radio Frequency Identification (RFID) Increases Efficiency
Sustainability
Sustainability Statement: Wal-Mart Stores, Inc.
Wal-Mart Environmental Plans to Reduce Packaging Waste
Wal-Mart Environmental Plans for Total Energy Reduction
Sustainability and American Companies
Section 9 Key Takeaways

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