Package Innovation Collaborative Best Practices & Opportunities For Brand-owners, Retailers, & Package Suppliers

1. Executive Summary
   1. Drivers of Package and Product Innovation
   2. Executive Summary Highlights
   3. Leading Companies in Product, Technology, and Package Innovation
2. Study Methodology
   1. Decision-maker Interviews
   2. Primary and Secondary Package Innovation Research
   3. Past Innovation Surveys and Research
3. An Overview of the Status of Packaging Innovation
   1. Innovation at Packaged Goods Producer Companies
4. Why Innovate
   1. Boston Consulting 2005 Innovation Survey Results
   2. Using Package Innovation To Deliver Top-line Growth
   3. Benefits and Consumer Relevance Relative To The Cost of Innovation
   4. How Package Innovation Delivers On Brand Economics’ Four Pillars
5. How CPGs Organize to Innovate and What the Challenges Are
   1. Examples of Criteria for Speed-to-market Program
   2. Examples of Criteria for Innovative Projects
   3. A Brief Description of Stage-gate
6. Involving the Entire Value Chain in Innovation
1. PTIS Integrated Value Chain M&A
7. How Marketing Can Get More Sales With a Fatter Bottom Line from its Product Packaging
8. How Size Impacts a Company’s Ability to Innovate
   1. The Rule of 150
9. Packaging Gets a Seat at the Table
10. Funding and Selecting Innovation Projects
11. Selling Innovation Within an Organization
12. Project Leadership and Management
13. Best Practices and Tools for Innovation
    1. Attending and Searching Trade Shows for Ideas
    2. Tools for Trade Shows
    3. Other Tools Cited in the Survey
    4. Cross-functional Senior Management Alignment
    5. Project Management Discipline
    6. Prototypes and “Protocepts”
    7. Why do Partnerships Fail?
14. Going to Outside Consultants to Pursue Innovation
15. Innovation by Function: Bring in All Functions Early and Often
16. Supply Chain Innovation
17. The Consumer: The Ultimate Source for the Best Ideas
    1. Observational Consumer Testing
    2. Qualitative Consumer Testing
    3. Quantitative Consumer Testing
    4. Lead Users
    5. Looking for Innovation Through the Entire Package Usage Cycle
    6. Consumer Metrics
    7. Packaging Innovations at the Retail Shelf
18. Consumer Trends
    1. Examples of Packaging Changes Leveraging Multiple Consumer Trends
19. Other Key Tools Identified in the PIR Survey
    1. In-house Packaging Fairs
    2. Retail Audits
    3. Defining and Assessing the Competitive Situation
20. Packaging Materials Innovations
21. Packaging Innovation Case Studies
22. Key Learnings from the PIR Leader Survey
23. Current vs. Future Packaging Innovation Development Processes
24. Packaging Innovation Best Practices
25. The Growing Influence of Retailers On Packaging Innovation
    1. How Should Suppliers Navigate this New, Retail-Driven World?
26. The Role of the Packaging Supplier In Innovation
    1. Examples of Suppliers Innovating with CPGs
    2. Challenges Suppliers Face When Bringing Innovation to CPGs
    3. Potential Solutions
27. How Can a Supplier “Get in the Door”?
28. Leveraging External Resources To Pursue Innovation
    1. Using Contract Manufacturing, Packaging Resources
29. Managing Intellectual Property
30. How Growth in Private Label Impacts Packaging Innovation
31. The Impact on Innovation of Internet Bidding/Electronic Auctions
    1. The Impact of a Global Focus
    2. The Impact of China
    3. Selling Packaging Innovation Across the Value Chain
32. The Derailers of Innovation
33. Packaging Innovation Leaders
34. Summary and Recommendations To Deliver Package Innovation
    1. 10 Projections for Change
    2. How Can Packaging Functions Evolve to Meet the Challenges of the Next Decade?
    3. Selling Packaging Innovation Across the Value Chain

Appendix A: Bibliography

Appendix B: Definitions of Sustainability and Sustainable Packaging

Appendix C: PTIS Innovation Tools – Definitions

Appendix D: Package Innovation Report Survey Questionnaire