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Packaging Innovation
A Key Business Tool and Enabler
For Growth and Profitability

Table of Contents

  1. Executive Summary
  2. Study Methodology
  3. Overview
    • Innovation Self Assessment
    • Why Innovate
  4. Organization
    • Organizational Strategy
    • Organizational Structure
    • Talent
  5. Innovation Process
    • Selecting
    • Selling
    • Packaging Seat at the table
    • Funding
  6. Innovation Tools
    • Open Innovation
    • Innovation Intermediaries
    • Prototypes
    • Stage Gate
    • Conferences
    • On-line Auctions
  7. The Value Chain – A Key Impact on Innovation
    • Internal Influences
      • Purchasing
    • External Influences
      • Consumers
      • Package Testing
      • Retailers
      • Converters
      • Raw Material Suppliers
      • Equipment Suppliers
      • Co-packers
      • Agencies
      • Universities
  8. Outside Influences
    • Trends
    • Sustainability
    • Private Label
  9. Launch Optimization
  10. Derailers
  11. Conclusions & Recommendation
  • Appendix
      Appendix A: Questionnaire
      Appendix B: Survey data
  • Figures, Tables, and Checklists
      Figure 1 - Respondent by Value Chain Function
      Figure 2 - Respondents by Level
      Figure 3 - Self Assessment
      Figure 4 - Self Assessment Comparison
      Figure 5 - Packaging Innovation – Building Value
      Figure 6 - PTIS Sweet Spot Model
      Figure 7 - Sweet Spot Critical Information
      Figure 8 - Project Skills
      Figure 9 - Resource Allocation 2009
      Figure 10 - Resource Allocation Comparison
      Figure 11 - PTIS Packaging Touch Points Model
      Figure 12 - Packaging Innovation Champions by Function
      Figure 13 - Packaging Innovation Champions by Level
      Figure 14 - When Packaging Sits at the Table
      Figure 15 - Packaging’s Involvement 2009 vs. 2006
      Figure 16 - Funding Packaging Innovation
      Figure 17 - Participation in Open Innovation
      Figure 18 - On-line Auction Participation
      Figure 19 - Critical Functions to Packaging Innovation
      Figure 20 - Critical Functions 2009 vs. 2006
      Figure 21 - PTIS Value Chain Web
      Figure 22 - Consumer and Packaging Use Cycle
      Figure 23 - Cooper and Edgett Innovation Study
      Figure 24 - PTIS Trends Wheel
      Figure 25 - PTIS Packaging Well Curve

      Table 1 - Leaders In Innovation
      Table 2 - Derailer Comparison 2009 vs. 2006
      Table 3 - Packaging Innovation Descriptions
      Table 4 - Definition of Packaging Innovation
      Table 5 - Innovation Leaders
      Table 6 - Innovation Leaders 2009 vs. 2006
      Table 7 - Packaging Innovation Case Studies
      Table 8 - Kraft New Bottle Benefits
      Table 9 - Organizational Structure Comparison
      Table 10 - Idea Selection
      Table 11 - Selling Packaging Innovation
      Table 12 - Funding Packaging Innovation
      Table 13 - Best Practices Tools/Processes for Packaging Innovation Comparison
      Table 14 - Innovation Best Practices
      Table 15 - Advantages of Open Innovation
      Table 16 - Open vs. Closed Innovation Cultures
      Table 17 - Importance of Members of the Value Chain Web
      Table 18 - 2009 vs. 2006 Comparison of Importance of Members of the Value Chain Web
      Table 19 - Methods to Obtain Insights From and About Consumers
      Table 20 - Innovation and Sustainability
      Table 21 - Best Methods to Develop and Launch a New Package
      Table 22 - Derailers of Innovation
      Table 23 - Derailer Comparison 2009 vs. 2006

      Checklist 1 - Innovation Organization
      Checklist 2 - Sell in Innovation
      Checklist 3 - Using Open Innovation
      Checklist 4 - Reasons To Include A Package Purchasing Professional On Your Team
      Checklist 5 - Consumer Insights Testing
      Checklist 6 - Considerations for Selection a Co-Packer
      Checklist 7 - Sustainability for Package Development
      Checklist 8 - Managing Intellectual Property for Innovation
      Checklist 9 - Derailers to Plan For
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