Table of Contents

‘Dial’-ing In a World-Class Sustainability Strategy
Bradley Casper, President/CEO
The Dial Corporation

Sustainability as a A Driver of Business Innovation
Phil Berry, Senior Consultant
Domani

Diffusion of Innovation: Selling Sustainability in a Challenging Economy
Hilary Bromberg, Strategy Director/Prtner
Egg Sustaianable Lifestyle Marketing

Moving Toward A Sustainable Packaging Model: Implications for Collaboration Throughout the Value Chain
Edna Conway, Senior Director, Advanced Compliance & Social Responsibility, Customer Value Chain Management
Cisco Systems

Viral Sustainability – Tapping the Power of Sustainable Social Networking
Martin Smith, CEO
Justmeans

Greener Pastures: Sniffing Out Environmental Marketing Claims That Set Off ‘B.S.’ Detectors
Sandra Stewart, Principal/Communications Strategist
Thinkshift Communications

Changes in Attitudes or Statements of Platitude? The Consumer’s Perception Is Their Reality
Elizabeth Sheaffer, Marketing Manager
Zip-Pak

Are the Labeling and Green Claims on Your Packaging Meeting FTC and Retailer Requirements?
Victor Bell, President
Environmental Packaging International

Tackling the Challenges of Climate Change in the Packaging Value Chain
Gerald Rebitzer, Director of Product Sustainability
Nina Goodrich, Director of Sustainnovation
Alcan Packaging

Introduction to the Guide to Material Flows and Terminology and SPC’s Labeling for Recovery Project
Martha Stevenson, Senior Project Manager
Anne Bedard, Project Manager
Sustainable Packaging Coalition/GreenBlue

Beyond Legislation: Sustainability’s Impact on the Global Packaging Value Chain
Julian Carroll, Managing Director
EUROPEN

Sustainable Printing Initiatives: The Next Frontier
Karen Gross, Executive Director
Sustainable Green Printing Partnership

Technology as the Enabler of CPG Sustainable Packaging Initiatives
Michael Schroeder, Business Consultant, Consumer Industries and Retail, Chief Author, Siemens’ CPG Sustainability Strategy
Siemens PLM Software