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2010 Package Design & Development Summit Proceedings CD

Table of Contents

The Future of Package Development and the Necessity of Connecting with Consumers
Peter Clarke, Founder and CEO, Product Ventures

A Top Brand Owner's Perspective: Packaging Development in a Changing Marketplace
Asad Hamid, Vice President, Global Packaging, Campbell Soup

The Shape of Things to Come: Market Drivers and Trends That Will Influence Package Development
Ben Punchard, Research Manager, Euromonitor International

Quenching the Thirst for Package Development: PepsiCo's Vision of the Future
Denise Lefebvre, Director, Advanced Research, PepsiCo

Maximizing Consumer Value While Minimizing Cost - Easy As Pie!
Stuart Leslie, President, 4Sight inc.

The Wireless Revolution: Scanning the Package and the New Design Opportunity
David Javitch, Vice President, Marketing, ScanBuy

The Prototyping Paradigm: Using Color and Style to Build a Package Design From the Marketing Stage to Launch
Mike Spielman, Executive Vice President, Comp24
Jon Dinapoli, Creative Director, Coty Prestige

Tracking the Consumer: The User Centric Model and the Future of Consumer Research
Gavin Lew, Managing Director
Aga Bojko, Associate Director User Centric

Greening, Youthing and Connecting: A Recipe of How to Succeed in Package Design With A New Generation of Consumers
Robb Ziegler, President, Brandimation

From Concept to Shelf: Identifying a 'Method-ical' Process to Take a Package From Ideation to the Store
Rudi Becker, Director of Packaging, Method

Analyzing the Total Effectiveness of Packaging As Part of Your Marketing Mix in Challenging Economic Times
Russ Napolitano, Vice President, Business Development and Brand Strategy, Wallace Church

The Emerging Use of 3D Visuals And Its Impact on Shrink Sleeve Packaging Design
Kris Van Bael, Product Manager-3D & Visualization, EskoArtwork

Consumers and Design: The Perfect Ingredients for Packaging Innovation
Ronald deVlam, Founding Partner, Webb deVlam

ACTing Sustainably in Package Design & Development
Marc Goldenberg, Vice President
Jim Scott, Senior Packaging Advisor NextLife

Food & Beverage Packaging    Brand Packaging    Flexible Packaging     Prepared Foods    Food Engineering     Dairy Foods     Candy Industry     Clear Seas Research     Brand Packaging - Packaging that Sells      LEAP - Design Forward
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