MoreConsumers love saving money on their weekly grocery bills. A show dedicated to coupon-clippers-gone-mad is a reality television sensation. Store brands are well aware of the cost-conscious consumer and are going after that group with a vengeance through private label product. Private labels often offer quality product at a cost savings compared to brand labels.
According to NPD Group, store brands now make up about 30% of the foods Americans buy, compared to 20% about a decade ago. While many consumers turned to private labels during recessionary times, a Nielsen survey indicates their commitment to these labels as times turn around.
Food retailer Marks & Spencer launched its Simply M&S line of 800 products last year as a way of encouraging shoppers to everyday shop at the store. A Marks & Spencer spokeswoman says that the packaging has just been revamped to make it more easily identifiable, using a mostly transparent design to showcase the product. The graphic is themed around shopping list style labeling, according to the retailer. The product line includes fresh meat, fruit and vegetables, free-range eggs, milk, and cupboard ingredients.
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