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Consumers love saving money on their weekly grocery bills. A show dedicated to coupon-clippers-gone-mad is a reality television sensation. Store brands are well aware of the cost-conscious consumer and are going after that group with a vengeance through private label product. Private labels often offer quality product at a cost savings compared to brand labels.
According to NPD Group, store brands now make up about 30% of the foods Americans buy, compared to 20% about a decade ago. While many consumers turned to private labels during recessionary times, a Nielsen survey indicates their commitment to these labels as times turn around.