Packaging News / Beverages Launches / Glass Packaging Materials / Design / Materials / Launches / Packaging eXTRA

Tim Smith’s Climax Moonshine Packs Legal Liquor

Beardwood&Co. helps bring moonshine brand into the light of day

Tim Smith’s Climax Moonshine is now legit. As one of the stars of Discovery Channel show, “Moonshiners,” Smith has been making his illegal moonshine in the backwoods of Virginia (in a town called Climax). The brew is pot-distilled from an original family recipe using corn, rye and barley malt mash, resulting in a 90-proof spirit. Now Prost Beverage Co. has licensed the rights to develop a (legal) moonshine brand and New York-based Beardwood&Co. (beardwood.com), the brand and innovation firm, was tapped to help create the differentiated line of flavors that would have broad appeal to men and women, ages 21 – 45.

“Authenticity was at the core of everything we did for the brand,” says Ryan Lynch, managing partner, Beardwood&Co. “We began by making Camo, Tim’s real-life dog, the brand’s mascot. A fixture at Tim’s still in the backwoods of Climax, Camo guards against intruders and lawmen and is the symbol of true loyalty.” Even though Tim’s moonshine is now legal, the recipe is the ‘real deal’ and faithful to the roots of his operation.

 The label across the bottle prominently features an etching of Camo and, made of natural, kraft paper, is applied slightly askew, capturing the handcrafted process of moonshining, while the typography references historical “wanted” posters. Each cap features the Tim Smith Climax Moonshine monogram developed by Beardwood&Co.

“We also developed custom, panoramic illustrations for the inside of each label that reveal different scenes from Tim’s world and include Camo, showing her at work with Tim and his legendary moonshining operation,” adds Loren Clapp, design director, Beardwood&Co. A custom-perforated shipper box becomes a product showcase at retail. The sides of the shipper feature scenes from the inside label and serve to extend the story beyond the bottles.

“This was my chance to show the world how real moonshine should taste. The Beardwood&Co. team understands that Climax Moonshine needs to be true to who I am. The packaging shows what makes my Moonshine special – my history, my hometown, and my dog Camo,” says Tim Smith, founder, Tim Smith’s Climax Moonshine.

 Tim Smith’s Climax Moonshine is available in 3 flavors: Original (750-ml), Grape Lightning and Peach Lightning (375-ml).  Originally launched in George and South Carolina, it is now being rolled out nationally. 

Did you enjoy this article? Click here to subscribe to Packaging Strategies Newsletter

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Sustainable Packaging Forum 2012

Sustainable Packaging Forum 2012 was held at the Sheraton Station Square in Pittsburgh PA on September 11-13 with close to 250 packaging professionals in attendance.The 2012 conference offered a taste of what many companies will need to address sooner rather than later. In-depth general and breakout sessions looked at such areas as sourcing paper from certified forests, whether consumers really care about sustainability, how to work global ISO standards into development, and the need for sharper sustainable design.

Packaging Strategies

Packaging Strategies January 30th, 2015 Cover

January 30th, 2015

Check out the January 30th, 2015 issue of Packaging Strategies, with features on the recycling problems of PET bottle labels, bioplastics, and much more!

Table Of Contents Subscribe

Flexible Packaging Sustainability

Flexible packaging offers a variety of sustainability features; which do you think is the most effective?
View Results Poll Archive

The Packaging Strategies Store

World BOPA Film Market Trends to 2018
World BOPA Film Market Trends to 2018

This new and authoritative study provides market analysis of the current supply/demand situation, using 2013 as a base year, with forecasts to 2018. The study is based on original field research conducted around the world in the first half of 2014.

More Products

Global Pouch Forum

Global Pouch Forum logo

The Global Pouch Forum is the largest conference focused on pouch formats in packaging and their growth prospects worldwide, attracting an audience of more than 500. It is the key gathering place for top packaging professionals involved in every aspect of pouch production and the corresponding film, closures, materials, equipment and services needed for this fast-growing packaging segment.

STAY CONNECTED

facebook logo twitter logo  youtube_40px.pnglinkedin logog+icon

Packaging Outlook 2015

Packaging Outlook 2015 CoverAnnual recap of 2014’s top trends and predictions for 2015 from Packaging Strategies, the unbiased provider of packaging intelligence and analysis for more than 32 years. This special report features exclusive commentary by packaging industry experts.

Order today!